Hi! I'm Reed.

I'm a software engineer who loves to build products for the web. I'm currently doing that at Ditto, where we're building a single source of truth for product copy.

I like to write about software, and sometimes other stuff.

Recent posts:

• Coding against the beat

  Aug 20, 2025

  Play your heart out.
• Building software on top of an LLM is hard, but not that hard

  Aug 16, 2025

  Concrete advice for the proper care and feeding of your stochastic parrot.
• If you put state in the URL, you better mean it

  Feb 15, 2025

  "Single source of truth" isn't just a buzzword.
• CSS Variables in JS: why and how?

  Jul 8, 2022

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